From March 24 to 26, 2025, the Hotel Presidente InterContinental in Mexico City hosted the IAAPA Latin America and Caribbean 2025 Meeting. Organized by the Global Association for the Attractions Industry (IAAPA), the event brought together more than 300 attractions professionals and industry leaders from 26 countries, establishing a key forum for innovation and growth.
IAAPA is the leading global trade association representing more than 6,000 members of the entertainment industry in over 100 countries. Its mission is to promote safe operations, worldwide development, professional growth and commercial success across the attractions sector.
As part of the event, Interjum Group actively showcased the latest innovations from its brands HIX Adventure e Inwow MX:
Inwow MX introduced groundbreaking interactive entertainment, presenting immersive experiences that combine advanced technology with compelling storytelling, designed for audiences of all ages and adaptable to a wide variety of entertainment venues.
HIX Adventure together with Clic It, introduced new safety equipment for adventure attractions, enhancing the visitor experience with distinctive thrills. These solutions are ideal for theme parks and entertainment centers looking to expand their offerings.
Interjum Group's participation in the 2025 IAAPA Meeting reaffirmed its commitment to quality and innovation, strengthening its leadership in the Latin American entertainment market.